PDM Workflows¶
AI-powered workflows for keyword analysis and paid media performance reporting.
/pdm-chatgpt-ads-readiness-pre¶
Run the ChatGPT Ads Readiness Audit for any Seer client with Scrunch data. Scores Be Seen / Be Believed / Be Chosen with a codified scoring engine (v2), benchmarks recommendation rates against competitors, builds a topic-level bid map, classifies the Job of the Ad per biddable topic (reinforce / tiebreaker / completion / visibility, with a CPM-or-CPC lean), and outputs a designed HTML dashboard with a go / no-go / fix-first verdict on ChatGPT Ads. Fully self-contained, the GEO visibility methodology and the T4 recommendation measurement (regex, tiers, tuning playbook, validation gate) are baked in, so no separate methodology or AEO skill is needed. Guided intake walks the user through config, brand, audit window (last-30-days default plus a 3-month stability lookback), and SparkToro before pulling data. Use when someone asks whether a brand should run ChatGPT ads, is ready for ChatGPT ads, wants an ads readiness audit, a bid/no-bid call for AI search advertising, or asks should we bid in ChatGPT for client X. Sibling to aeo-recommendation-analysis (which measures recommendation only); this skill answers the paid-media decision.
/pdm-competitive-analysis¶
Paid media competitive intelligence: ad library extraction (Meta, LinkedIn, Google), auction insights analysis (new competitor detection, IS pressure, brand bidding), and messaging gap analysis. Called as a sub-skill by pdm-weekly-optimization Mode 2 signals 2.1 + 2.3 — receives competitor domain + auction context, returns structured brief with messaging gaps, creative patterns, and pitch-ready recommendations. Also runs standalone for competitor-launch deep-dives, pre-pitch briefs, share-of-voice analysis. Use when researching competitor strategies, analyzing ad copy patterns, finding messaging gaps, investigating new auction entrants, or building competitive intelligence for client conversations. Triggers: 'analyze competitor X', 'who is bidding on [client]', 'new competitor in auction', 'competitive brief', 'extract ads from [company]', 'competitive landscape'.
/pdm-keyword-analysis¶
Analyst-driven deep-dive deliverable for paid search keyword performance. Generates a full report with keyword performance tiers (CTR + CVR matrix), search term mapping, n-gram pattern analysis, and prioritized recommendations. Delegates negative-keyword identification, opportunity surfacing, and cross-campaign overlap detection to the pdm-sqa sub-skill (single source of truth for SQR data). Use when an analyst needs a complete keyword analysis deliverable for a client report or quarterly review, NOT for the automated weekly cadence (use pdm-weekly-optimization for that). Triggers on: 'run keyword analysis', 'deep-dive on keywords', 'keyword performance report', 'analyze paid search for [client]', 'quarterly keyword review'.
/pdm-methods¶
Paid media analysis, reporting, and optimization methods for Seer paid media work. Use when creating paid media reports, analyzing campaign performance, or applying paid media best practices.
/pdm-report¶
Generate paid media performance reports with executive summary, efficiency analysis, and actionable recommendations. Use when creating weekly/monthly paid media reports or analyzing campaign performance.
/pdm-sqa¶
Search query analysis for paid search accounts. Stateless sub-skill — takes explicit inputs, always returns the same structured output regardless of how it was called. Runs three analyses: negative keyword identification (zero-conversion queries segmented into auto-approve and AM-review tiers), new keyword opportunity surfacing (high-volume uncaptured queries), and cross-campaign query overlap detection. Covers Google Ads and Microsoft Ads. Called automatically by pdm-weekly-optimization for search accounts during Mode 1 health checks and Mode 2 opportunity signals. Also independently triggerable for: new campaign launch, post-match-type migration, client search term question, or standalone SQA request. REQUIRES org_id — all queries are scoped to a single client.
/pdm-testing¶
End-to-end paid media testing/experimentation framework with five modes: Mode 1 monthly AM-led roadmap planning (intake + cross-channel conflict checks + hypothesis generation + Wrike task creation), Mode 2 test registration on launch, Mode 3 daily automated monitoring with a deterministic decision engine (SRR + TCS + volume gates + KPI delta classification), Mode 4 wrap-up workflow (full test data + structured report + AM business-context verification + structured learnings capture), Mode 5 cross-client learnings search via anonymized shared index. Covers A/B, time-based, geo, and net-new experiment types across Google Ads, Meta, LinkedIn, YouTube, Microsoft Ads, Reddit, and programmatic. BigQuery-only via Seer MCP. 3-tier config resolution (Claude.ai Project Instructions, workspace config, or inline prompt). Use when planning new paid media tests, running daily test monitoring, wrapping up a completed test, capturing learnings, or searching past test outcomes across clients.
/pdm-weekly-optimization¶
Weekly paid media optimization workflow with two modes. Mode 1 runs weekly — executes the 7-category account health check, calls pdm-sqa for search accounts, writes findings into the Wrike weekly task description, and surfaces a 1–3 item focused agenda. Mode 2 runs daily — silently monitors 20 signals across 6 families (performance, competitive, efficiency, structural, opportunity, platform intelligence), fires only on threshold breach, opens a Claude conversation, and creates Wrike sub-tasks only when action items are confirmed. Configuration resolves via 3-tier pattern: Claude.ai Project Instructions (preferred), workspace config file (.seer/client.json), or inline prompt — supports Claude.ai, Claude Code, OpenCode, and Agent Skills Spec agents. Use when running weekly optimization, account health checks, or daily anomaly monitoring for paid media clients.
Skills¶
- pdm-methods — Paid media analysis, reporting, and optimization methods for Seer paid media work. Use when creating paid media reports, analyzing campaign performance, or applying paid media best practices.
Last generated: 2026-08-27 from 8 skills