Labs¶
Labs is where individual practitioners' personal skill packs and early experiments live — the workflows that aren't (yet) part of an official division plugin. Think of it as the workshop floor: real, useful, actively used by their author, but evolving and not held to the same graduation bar as a production division.
If you're browsing for what a specific person has built, or you're a practitioner wanting your own pack featured here, this page is the front door.
Labs vs. the rest of the engine¶
| Where | What lives there | Stability |
|---|---|---|
| Workflows (division plugins) | Officially released, division-owned skills | Production |
| Preview Plugin | Release-candidate -pre skills in final pilot |
Graduating |
| Labs (this page) | Personal packs + -exp experiments |
Personal / evolving |
A skill in Labs isn't on a conveyor belt to a division — it's someone's working arsenal. Some of it may later be generalized into a division plugin; much of it is deliberately personal.
Wil's Lab¶
Wil Reynolds' personal skill set (plugins/wil/) — 17 skills spanning client pulse, GEO visibility, sales briefs, content ops, and presentation workflows, consolidated from his local environments into one shareable plugin. Several skills depend on personal tooling or API keys (DataForSEO, Seer Signals BigQuery, Readwise/Pipedrive) — see each skill's SKILL.md for requirements.
Client service & CS¶
| Skill | What it does |
|---|---|
wil-client-pulse |
Front door for "how is [company] doing / help me prep for [company]" — cascades the rest of the arsenal with Wil at every gate |
wil-client-registry |
Single source of truth for the clients/prospects the proactive skills watch |
wil-cs-client-diagnostics |
Client health diagnostics |
wil-cs-client-deliverables |
Client deliverable generation |
wil-reads-client-impact |
Readwise → client impact matching |
GEO / SEO¶
| Skill | What it does |
|---|---|
wil-seo-geo-visibility |
GEO visibility checks (DataForSEO) |
wil-seo-internal-linking-crawler |
Crawls a site for internal linking / duplicate content |
wil-seo-new-page-checker |
New page checks |
wil-ad-library-tracker |
Ad library tracking |
Sales¶
| Skill | What it does |
|---|---|
wil-sales-call-brief |
Daily call brief — pain points and exact quotes (Readwise/Pipedrive) |
wil-sales-upsell |
Upsell framing |
wil-sales-brand-prompt-compare |
Brand prompt comparison |
Content & presentations¶
| Skill | What it does |
|---|---|
wil-loom-script |
Loom talk track in Wil's voice (Stage 5 engine of client-pulse) |
wil-presentations-refresh-report |
Cross-presentation theme staleness report |
wil-presentations-synthesize |
Per-presentation content synthesis |
wil-email-folders |
Email foldering |
wil-innovation-morning-cockpit |
Innovation morning cockpit |
Want your own Lab?¶
Personal packs follow the same plugin structure as any division (plugins/<name>/ with a skills/ dir and a marketplace.json entry). The naming convention is a personal prefix on every skill (Wil's uses wil-*). See Create a Plugin to scaffold one, then it gets featured here alongside Wil's.
The Explorer always reflects exactly what's registered right now — the marketplace registry (.claude-plugin/marketplace.json) is the source of truth for which packs and skills are live.