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SEO Workflows

Production-ready SEO commands that transform hours of manual work into minutes of strategic insight.

Prerequisites

Before starting, ensure you have:

  • Claude Code or OpenCode installed (Quickstart)
  • Target URL or client website access
  • Optional: BigQuery access for Seer Signals data (workflows gracefully degrade without it)

Stuck?

Running into issues? Check the Troubleshooting Guide.

How Workflows Work

Every SEO command follows the same 5-phase process:

flowchart LR
    subgraph P1["1️⃣ INTAKE"]
        I["Ask 5-10<br/>questions"]
    end

    subgraph P2["2️⃣ DATA PLAN"]
        D["Identify data<br/>sources needed"]
    end

    subgraph P3["3️⃣ ANALYSIS"]
        A["Gather & interpret<br/>data"]
    end

    subgraph P4["4️⃣ DRAFT"]
        DR["Create<br/>deliverable"]
    end

    subgraph P5["5️⃣ POLISH"]
        PO["Apply Seer<br/>standards & QA"]
    end

    P1 --> P2 --> P3 --> P4 --> P5

    style P1 fill:#5050BC,color:#fff
    style P2 fill:#5050BC,color:#fff
    style P3 fill:#5050BC,color:#fff
    style P4 fill:#5050BC,color:#fff
    style P5 fill:#5050BC,color:#fff
Phase What Happens Skills Used
Intake Agent asks clarifying questions -
Data Plan Identifies BigQuery views, APIs needed signals-data
Analysis Gathers data, finds insights Workflow skill (e.g., content-audit) + seo-methods
Draft Creates the deliverable Workflow skill methodology
Polish Applies tone, QA gates writing-standards, quality-standards

Available Commands

/content-audit

Purpose: Optimize existing pages to improve organic performance.

What you get:

  • General research (goal, ROI projection, keyword research, competitive analysis)
  • On-page optimizations with color-coded recommendations
  • Internal linking opportunities
  • Expected outcome table with traffic lift projections

Time: 30-60 minutes (vs. 2-3 hours manual)

Data sources: BigQuery (traffic/rankings), DataForSEO (SERP/keywords)

Command Reference

/content-outline

Purpose: Create strategic blueprints for new pages.

What you get:

  • Overview and goal statement
  • Expected impact projections (best/better/good scenarios)
  • Keyword research (10-15 target keywords with MSV)
  • Competitive insights and differentiation strategy
  • Metadata recommendations
  • Section-by-section content guidance

Time: 45-90 minutes (vs. 2-3 hours manual)

Data sources: DataForSEO (keywords/SERP), BigQuery (optional conversion data)

Command Reference

/search-landscape

Purpose: Comprehensive 12-question SERP analysis for strategic planning.

What you get:

  • Interactive Q&A through 12 strategic questions
  • Data visualizations for each question
  • Comprehensive outline document with:
    • Executive summary
    • Question-by-question findings
    • Strategic recommendations (0-30, 30-90, 90+ days)
    • Competitive landscape summary

Time: 90-120 minutes (vs. 4-6 hours manual)

Data sources: BigQuery (SERP snapshots, rankings), DataForSEO (supplemental)

Command Reference

/content-gap-analysis

Purpose: Identify content opportunities competitors are capitalizing on that client is missing.

What you get:

  • Gap type analysis (true gaps, underperformance, competitive gaps)
  • Theme identification with n-gram analysis
  • Competitor content structure insights
  • Opportunity scoring (1-5 scale)
  • Client presentation with prioritized recommendations
  • Keyword proposal spreadsheet

Time: 60-90 minutes (vs. 15-20 hours manual)

Data sources: BigQuery (competitor rankings), DataForSEO (SERP data)

Command Reference

/traffic-decline-analysis

Purpose: Systematic investigation of organic traffic declines using four-phase methodology.

What you get:

  • Root cause investigation with data gathering
  • Segmentation analysis (query, device, geography, page type)
  • Pattern analysis with timeline mapping
  • Hypothesis formation and testing
  • Investigation report with executive summary
  • Prioritized recommendations

Time: 45-90 minutes (vs. 4-8 hours manual)

Data sources: BigQuery (GSC/GA4 data), optional rank tracking

Command Reference

The "Seniority Multiplier"

Every deliverable starts from a Seer-standard baseline because our agents include:

Workflow-Specific Skills (Dedicated Methodologies)

Each major command has its own dedicated skill with comprehensive methodology:

Skill Command Purpose
content-audit /content-audit 2500+ line methodology for page optimization
content-gap /content-gap-analysis Gap identification and opportunity scoring
search-landscape /search-landscape 12-question SERP analysis methodology
quick-wins N/A 30-day traffic opportunity identification

Foundation Skills (Shared)

Skill Purpose
seo-methods General SEO techniques, intent types, CTR benchmarks
seo-skill-index Meta-skill that indexes all available SEO skills

Core Dependencies (Shared Across Divisions)

Skill Purpose
writing-standards Seer voice and tone
quality-standards QA gates and evidence requirements

This layered architecture means junior analysts produce senior-quality work, reducing peer review cycles and ensuring consistency.

Data Integrations

SEO workflows connect to:

Source Purpose
BigQuery Organic rankings, traffic, SERP snapshots
DataForSEO Real-time SERP data, keyword research
Wrike (optional) Task export, workflow tracking

All workflows gracefully degrade if a data source is unavailable.

Troubleshooting

Common issues:

  1. "Command not found" → See Troubleshooting Guide
  2. "No data found for client" → See Troubleshooting Guide
  3. "MCP connection issues" → See Troubleshooting Guide

See Also

Last updated: 2026-01-27