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Creative Workflows

AI-powered workflows for brand content, CRO audits, audience research, and creative strategy.

Available Commands

/brand-content

Purpose: Generate foundational brand messaging and identity specification.

What you get:

  • Brand Platform (mission, vision, values, positioning)
  • Messaging Architecture (key messages, proof points, tone guidelines)
  • Editorial Guidelines (voice, terminology, do's and don'ts)
  • Channel-specific adaptations

Time: ~4 hours (vs. 20 hours manual)

When to use:

  • New client onboarding
  • Brand refresh/repositioning
  • Quarterly brand spec updates
  • Establishing messaging consistency

/cro-audit

Purpose: Comprehensive conversion optimization audit combining qualitative UX review with quantitative analytics insights.

What you get:

  • Page-by-page heuristic review (Nielsen/Norman, persuasion principles)
  • Analytics-backed findings (GA4, Hotjar/heatmaps)
  • Prioritized recommendations with effort/impact matrix
  • Screenshot documentation with annotations

Time: 15-20 hours (vs. 20-30 hours manual)

When to use:

  • Landing page optimization projects
  • Conversion funnel analysis
  • UX improvement initiatives
  • Pre-launch conversion readiness

/audience-analysis

Purpose: Synthesize qualitative research (interviews, usability sessions) into actionable customer journey insights.

What you get:

  • Journey-mapped findings (awareness → consideration → purchase → retention)
  • Pattern identification across sessions
  • Key quotes and video clip timestamps
  • Actionable recommendations tied to journey stages

Time: 20-25 hours (vs. 30-40 hours manual)

When to use:

  • Post-research synthesis (after interviews completed)
  • Customer journey mapping
  • Persona development
  • Research-informed strategy

/creative-playbook

Purpose: Paid media creative strategy analyzing competitor advertising, client performance data, and market positioning.

What you get:

  • Competitive creative audit (ad libraries, landing pages, funnels)
  • Performance analysis of historical creative
  • Strategic messaging framework
  • Executive summary + tactical reference document

Time: 50-60 hours (vs. 70-80 hours manual)

When to use:

  • New paid media campaign planning
  • Creative refresh initiatives
  • Competitive positioning analysis
  • Annual/quarterly strategy planning

Skills Used

Creative workflows automatically load:

Skill Purpose
creative-methods CRE-specific methodology (brand voice, UX principles)
writing-standards Seer voice and tone
quality-standards QA gates and evidence requirements

Installation

/plugin marketplace add seerinteractive/agents-infra
/plugin install core-dependencies@seer-agent-core
/plugin install creative@seer-agent-core

Then run:

/creative:brand-content