Skill Reference¶

Auto-generated from SKILL.md source files. Do not edit manually.

Regenerate with: cd apps/skill-map && bun run generate:docs

Complete reference for all skills in Signals Symphony, including activation triggers and resources.

Understanding Skills¶

Skills define HOW the agent thinks and behaves. Unlike commands (which you invoke explicitly), skills are loaded automatically based on context. The skill activation engine scans your prompt for keywords, intent patterns, and file patterns, then suggests relevant skills to the agent.

Key Concepts:

Auto-load: Skills marked auto-load: true activate based on context triggers
Manual: Skills without auto-load must be explicitly referenced
Resources: Detailed content stored in resources/ subdirectory to keep main skill file lean

Core Skills (core-dependencies)¶

These skills are shared across all divisions and provide foundational standards.

`changelog-generator`¶

Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`changelog`, `release notes`, `version`, `release`, `update notes`, `what changed`
Intent	`(create\|generate\|write).*?(changelog\|release notes)`

`competitive-ads-extractor`¶

Extracts and analyzes competitor ads from ad libraries to understand messaging, problems, and creative approaches.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`competitor`, `competitive`, `ads`, `ad library`, `facebook ads`, `linkedin ads`, `ad analysis`, `competitor analysis`
Intent	`(extract\|scrape\|analyze\|research).?(competitor\|competitive).?(ads\|advertising)`

`content-research-writer`¶

Writing partner for research, citations, hooks, outlines, and section-by-section feedback on articles, posts, and docs.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`blog post`, `article`, `newsletter`, `content`, `outline`, `hook`, `citation`, `research`
Intent	`(write\|create\|draft).*?(article\|blog\|post\|newsletter)`

`lead-research-assistant`¶

Identifies high-quality leads by analyzing your business, searching target companies, and providing actionable contact strategies.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`leads`, `prospects`, `sales`, `business development`, `target companies`, `outreach`, `ICP`, `ideal customer`
Intent	`(find\|identify\|research).*?(leads\|prospects\|companies\|customers)`

`marketing-value-types`¶

Use when articulating marketing value to stakeholders, explaining ROI to executives, or framing work in terms of business impact rather than tactical metrics

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

`meeting-insights-analyzer`¶

Analyzes meeting transcripts to uncover communication patterns, identify filler words, and provide actionable feedback.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`meeting`, `transcript`, `communication`, `filler words`, `speaking ratio`, `conflict avoidance`, `facilitation`, `meeting analysis`
Intent	`(analyze\|review).*?(meeting\|transcript\|call)`

`presenting`¶

Structures presentations using Pyramid Principle and SCR framework. Use when creating slide decks, pitch presentations, QBRs, campaign wrap-ups, or any structured client presentation.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`presentation`, `slide`, `deck`, `pitch`, `qbr`, `quarterly`, `wrap-up`, `wrapup`
Intent	`(create\|build\|make\|structure\|outline).*(presentation\|deck\|slides\|pitch\|qbr)`

Resources:

audit-presentation.md
campaign-wrap-up.md
pitch-deck.md
qbr-deck.md
qbr-outline-methodology.md

`prompt-engineering`¶

Baseline prompt optimization patterns for effective AI interactions.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`prompt engineering`, `optimize prompt`, `improve response`, `agent design`
Intent	`(optimize\|improve\|refine).*(prompt\|interaction\|response)`

When to Use:

Apply

Resources:

prompt-optimizer.md

`python-execution`¶

Reference for Python packages available in Claude's code execution environment - 184 packages for document processing, data science, visualization, and more

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`python`, `generate excel`, `create powerpoint`, `export to`, `pdf extraction`, `data visualization`, `matplotlib`, `pandas`
Intent	`(generate\|create\|export\|build).*(excel\|powerpoint\|word\|pdf\|chart\|visualization)`

When to Use:

Apply

Resources:

document-patterns.md
package-reference.md
visualization-patterns.md

`quality-standards`¶

Data quality, QA gates, and deliverable standards for Seer marketing work.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`data`, `analysis`, `projection`, `forecast`, `metrics`, `qa`, `review`, `validate`
Intent	`(validate\|verify\|check\|review\|fact-check).*(data\|analysis\|projection\|metrics\|claim)`

When to Use:

Apply

Resources:

fact-checking.md
qa-review.md
quality.md

`seer-branding`¶

Applies Seer Interactive brand guidelines and data visualization best practices to deliverables. Use when creating client presentations, charts, dashboards, reports, or any visual content.

Property	Value
Auto-load	No
Version	1.1.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`presentation`, `slide`, `deck`, `chart`, `visualization`, `dashboard`, `brand`, `branding`
Intent	`(create\|build\|make\|design).*(chart\|visualization\|presentation\|slide\|deck\|dashboard)`

Resources:

brand-voice.md
common-mistakes.md
data-visualization.md
visual-identity.md
workflows.md

`seer-skill-primer`¶

Primes your session with the right Seer skills. Use at conversation start or when unsure which skill to load. Ask 'what skills are available?' or describe your task.

Property	Value
Auto-load	No
Version	2.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`what skills`, `available skills`, `find skill`, `which skill`, `help me find`, `what can you do`, `capabilities`, `skill for`
Intent	`(what\|which\|find\|recommend\|suggest).*?skill`

`signals-data`¶

Seer Signals data documentation - schemas, query patterns, and view references for BigQuery, NinjaCat, and Looker

Property	Value
Auto-load	No
Version	1.4.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`bigquery`, `ninjacat`, `serp`, `ranking`, `rankings`, `search volume`, `msv`, `organic`
Intent	`(query\|analyze\|pull\|get\|fetch).*(data\|rankings\|serp\|volume\|campaign\|ad)`

Resources:

view-index.md

`seer-agent-skill-developer`¶

Unified builder skill for creating skills, commands, plugins, hooks, and agents. Includes decision framework (what to build), schema references (plugin.json, hooks.json, frontmatter), and architecture rules (thin plugins, core vs division).

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

When to Use:

Use when building any new capability for the Seer Agent Engine — skills, commands, plugins, hooks, or agents.

Resources:

feature-decision-framework.md — What to build (skill vs command vs plugin vs hook)
plugin-schema.md — plugin.json, hooks.json, marketplace.json schemas
frontmatter-spec.md — Agent Skills Spec, Claude.ai compatibility
division-plugin-rules.md — Thin plugin architecture, core vs division
hook-mechanisms.md — Hook types and lifecycle
skill-rules-reference.md — skill-rules-fragment.json schema
skill-seekers-cli.md — CLI skill management
trigger-types.md — Activation trigger patterns
troubleshooting.md — Common issues and fixes

`slidev`¶

Create markdown-based interactive presentations with Slidev. Use for developer talks, technical demos, and code-focused slides. For PPTX/client presentations, use presenting skill instead.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`slidev`, `slides.md`, `markdown slides`, `markdown presentation`, `dev presentation`, `technical slides`, `code presentation`, `conference talk`
Intent	`(create\|make\|build).?(slidev\|markdown).?(slides\|presentation\|deck)`

`systematic-investigation`¶

Use when encountering any marketing performance issue, traffic anomaly, or unexpected metric change before proposing explanations

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`traffic decline`, `traffic drop`, `ranking drop`, `lost rankings`, `conversion drop`, `performance issue`, `why did`, `what happened`
Intent	`(why\|what).*(drop\|decline\|decrease\|fall)`

When to Use:

Use

Resources:

traffic-decline-checklist.md

`writing-standards`¶

Seer voice and communication guidelines for client deliverables. Professional tone, partnership language, and clarity.

Property	Value
Auto-load	No
Version	1.0.0
Division	Core (shared)
Install	`/plugin install core-dependencies@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`deliverable`, `client`, `report`, `audit`, `content`, `recommendations`, `outline`, `brief`
Intent	`(write\|create\|draft\|prepare).*(report\|deliverable\|audit\|outline\|brief)`

When to Use:

Apply

Resources:

seer-style.md
tone.md

Analytics Division Skills¶

Install: /plugin install analytics@seer-agent-core

`analytics-methods`¶

Web analytics methodology for reporting, funnel analysis, and measurement strategy.

Property	Value
Auto-load	No
Version	1.0.0
Division	ANALYTICS
Install	`/plugin install analytics@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`analytics`, `ga4`, `google analytics`, `funnel`, `conversion rate`, `bounce rate`, `sessions`, `pageviews`
Intent	`(analyze\|report\|track).*(traffic\|conversions\|funnel\|events)`

When to Use:

Apply

Resources:

event-dropoff-methodology.md
funnel-methodology.md
ga4-interpretation.md
reporting-framework.md

`analytics-skill-index`¶

Dynamic index of all available Analytics skills - use to discover capabilities before starting work

Property	Value
Auto-load	No
Version	1.0.0
Division	ANALYTICS
Install	`/plugin install analytics@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`analytics skills`, `analytics capabilities`, `analytics commands`, `what analytics`, `help with analytics`
Intent	`(list\|show\|what).(analytics).(skill\|capabilit\|command)`

`first-party-data`¶

First-party data audit methodology, compliance rules, and service recommendations for privacy-compliant tracking implementations.

Property	Value
Auto-load	No
Version	1.0.0
Division	ANALYTICS
Install	`/plugin install analytics@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`first-party data`, `1st party data`, `fpd audit`, `consent mode`, `GDPR`, `CCPA`, `cookie compliance`, `CAPI`
Intent	`(audit\|assess\|review).*(first-party\|1st party\|consent\|compliance\|privacy)`

When to Use:

Apply

Resources:

audit-methodology.md
packages.md
rules.md

Creative Division Skills¶

Install: /plugin install creative@seer-agent-core

`creative-methods`¶

Creative-specific methodologies for brand voice, visual production, and asset management.

Property	Value
Auto-load	No
Version	0.1.0
Division	CREATIVE
Install	`/plugin install creative@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`brand`, `brand voice`, `brand content`, `brand guidelines`, `brand spec`, `brand specification`, `messaging`, `messaging architecture`
Intent	`(develop\|create\|define\|build).*(brand\|voice\|messaging\|guidelines)`

When to Use:

Apply

Resources:

asset-scaling.md
brand-voice.md
visual-production.md

Innovation Division Skills¶

Install: /plugin install innovation@seer-agent-core

`docling`¶

Document processing and PDF extraction using Docling CLI tools.

Property	Value
Auto-load	No
Version	1.0.0
Division	INNOVATION
Install	`/plugin install innovation@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`pdf`, `document extraction`, `docling`, `convert pdf`, `ocr`
Intent	`(extract\|convert\|process).*(pdf\|document)`

When to Use:

Apply

Resources:

cli-cheatsheet.md
installation.md

`mcp-expertise`¶

Model Context Protocol knowledge, patterns, and best practices for building MCP servers.

Property	Value
Auto-load	No
Version	1.0.0
Division	INNOVATION
Install	`/plugin install innovation@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`mcp`, `model context protocol`, `mcp server`, `mcp tool`, `mcp resource`
Intent	`(build\|create\|implement).*(mcp\|server)`

When to Use:

Apply

Resources:

protocol-reference.md
server-patterns.md

`slack-research`¶

Structured methodology for searching Slack channels and scoring findings by engagement metrics. Use when discovering prototypes, mining best practices, or analyzing team discussions.

Property	Value
Auto-load	No
Version	1.0.0
Division	INNOVATION
Install	`/plugin install innovation@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`slack`, `prototype`, `discovery`, `channel`, `#artificial-intelligence`, `find in slack`, `search slack`, `slack thread`
Intent	`(find\|search\|discover\|look).*(slack\|prototype\|channel)`

When to Use:

Apply

Resources:

prototype-discovery.md

Operations Division Skills¶

Install: /plugin install operations@seer-agent-core

`operations-methods`¶

Operations methodologies for client health reporting, risk analysis, and internal workflows.

Property	Value
Auto-load	No
Version	1.0.0
Division	OPERATIONS
Install	`/plugin install operations@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`client health`, `health report`, `risk score`, `risk report`, `revenue at risk`, `client risk`, `weekly report`, `portfolio health`
Intent	`(generate\|create\|run).(client\|health\|risk).(report\|digest\|overview)`

When to Use:

Apply

Resources:

client-health-methodology.md

`wrike-time-tracking`¶

Automates Wrike time tracking from calendar events. Execute scripts/wrike_submit.py for task discovery and time entry submission. Use for: logging time, discovering tasks, submitting timesheets, Wrike API integration.

Property	Value
Auto-load	No
Version	1.1.0
Division	OPERATIONS
Install	`/plugin install operations@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`time tracking`, `timesheet`, `time entry`, `time entries`, `wrike time`, `log time`, `log hours`, `track time`
Intent	`(log\|track\|submit\|enter\|record).*(time\|hours\|timesheet)`

Pdm Division Skills¶

Install: /plugin install pdm@seer-agent-core

`pdm-methods`¶

Paid media analysis, reporting, and optimization methods for Seer paid media work.

Property	Value
Auto-load	No
Version	1.0.0
Division	PDM
Install	`/plugin install pdm@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`paid media`, `pdm`, `campaign`, `advertising`, `ads`, `ad copy`, `keyword analysis`, `budget pacing`
Intent	`(analyze\|audit\|optimize\|report).*(campaign\|ad\|paid media\|performance)`

When to Use:

Apply

Resources:

experimentation-guardrails.md
performance-metrics.md
platform-best-practices.md
reporting-patterns.md
wecu-report-structure.md

Seo Division Skills¶

Install: /plugin install seo@seer-agent-core

`content-audit`¶

Comprehensive methodology for SEO content audits - scraping, SERP analysis, and actionable recommendations

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`content audit`, `page audit`, `optimize page`, `audit this page`
Intent	`(audit\|optimize\|improve).*(page\|content\|existing)`

When to Use:

Apply

Resources:

methodology.md

`content-gap`¶

Methodology for identifying content opportunities competitors are winning through gap analysis

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`content gap`, `keyword gap`, `competitor keywords`, `missing content`
Intent	`(find\|identify\|analyze).*(gap\|missing\|opportunity)`

When to Use:

Apply

Resources:

methodology.md

`quick-wins`¶

Methodology for finding 30-day traffic opportunities through low-effort, high-impact optimizations

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`quick wins`, `quick win`, `low hanging fruit`, `striking distance`, `30 day`
Intent	`(find\|identify).(quick\|easy\|fast).(win\|opportunity)`

When to Use:

Apply

Resources:

methodology.md

`search-landscape`¶

Comprehensive 12-question SERP analysis methodology for strategic planning and competitive positioning

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`search landscape`, `SERP analysis`, `competitive analysis`, `serp features`
Intent	`(analyze\|review).*(serp\|landscape\|competition)`

When to Use:

Apply

Resources:

methodology.md

`seo-methods`¶

SEO-specific methodologies, best practices, and techniques for Seer Interactive SEO work.

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`seo`, `organic`, `rankings`, `serp`, `keywords`, `content audit`, `content outline`, `search landscape`
Intent	`(optimize\|analyze\|audit).*(page\|content\|rankings\|seo)`

When to Use:

Apply

Resources:

data-analysis.md
scoring.md
seo-methods.md
strategy.md

`seo-skill-index`¶

Dynamic index of all available SEO skills - use to discover capabilities before starting work

Property	Value
Auto-load	No
Version	1.0.0
Division	SEO
Install	`/plugin install seo@seer-agent-core`

Activation Triggers:

Type	Patterns
Keywords	`seo skills`, `seo capabilities`, `seo commands`, `what seo`, `help with seo`
Intent	`(list\|show\|what).(seo).(skill\|capabilit\|command)`

Generated on 2026-01-31

Skill Reference¶

Understanding Skills¶

Core Skills (core-dependencies)¶

changelog-generator¶

competitive-ads-extractor¶

content-research-writer¶

lead-research-assistant¶

marketing-value-types¶

meeting-insights-analyzer¶

presenting¶

prompt-engineering¶

python-execution¶

quality-standards¶

seer-branding¶

seer-skill-primer¶

signals-data¶

seer-agent-skill-developer¶

slidev¶

systematic-investigation¶

writing-standards¶

Analytics Division Skills¶

analytics-methods¶

analytics-skill-index¶

first-party-data¶

Creative Division Skills¶

creative-methods¶

Innovation Division Skills¶

docling¶

mcp-expertise¶

slack-research¶

Operations Division Skills¶

operations-methods¶

wrike-time-tracking¶

Pdm Division Skills¶

pdm-methods¶

Seo Division Skills¶

content-audit¶

content-gap¶

quick-wins¶

search-landscape¶

seo-methods¶

seo-skill-index¶

`changelog-generator`¶

`competitive-ads-extractor`¶

`content-research-writer`¶

`lead-research-assistant`¶

`marketing-value-types`¶

`meeting-insights-analyzer`¶

`presenting`¶

`prompt-engineering`¶

`python-execution`¶

`quality-standards`¶

`seer-branding`¶

`seer-skill-primer`¶

`signals-data`¶

`seer-agent-skill-developer`¶

`slidev`¶

`systematic-investigation`¶

`writing-standards`¶

`analytics-methods`¶

`analytics-skill-index`¶

`first-party-data`¶

`creative-methods`¶

`docling`¶

`mcp-expertise`¶

`slack-research`¶

`operations-methods`¶

`wrike-time-tracking`¶

`pdm-methods`¶

`content-audit`¶

`content-gap`¶

`quick-wins`¶

`search-landscape`¶

`seo-methods`¶

`seo-skill-index`¶