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Best Practices for Seer Agents

Maximize the potential of Seer Marketing Agents by following these practitioner-tested best practices. AI is a powerful assistant, but its effectiveness depends heavily on the quality of your inputs and your level of engagement throughout the process.

1. Preparing Good Inputs

The quality of an agent's output is directly proportional to the clarity of the inputs you provide.

Clear Objectives

Before running a command, define exactly what outcome you want. Are you looking for low-hanging fruit optimizations, or a complete strategic overhaul of a page?

  • Gather Relevant Data: Have your target URLs, primary keywords, and client context (like brand voice or past performance) ready before you start.
  • Define the Scope: Be specific. Instead of saying "audit this site," tell the agent "audit the service pages for these three specific keyword clusters."
  • Provide Constraints: Mention any "no-go" areas or specific competitors that are particularly relevant to the client.

2. Getting Best Outputs

Treat the agent's output as a high-quality draft that requires your expert layer.

Review, Don't Accept Blindly

AI assists, but you decide. Always review the data interpretation and recommendations to ensure they align with the client's broader business strategy.

  • Iterate on Drafts: The first pass is often just the starting point. Use the agent to refine sections or explore alternative strategies based on the initial data.
  • Add Your Expertise: Combine AI efficiency with your domain knowledge. The agent handles the data crunching; you provide the strategic nuance.
  • Collaborate with the Agent: If the output isn't quite right, tell the agent why and ask for a revision. "This recommendation is too generic, can we focus more on technical implementation?"

3. When to Use Each Command

Choosing the right tool for the job saves time and ensures the depth of analysis matches the task.

Command Best For Time Investment
/content-audit Optimizing existing pages for better rankings/conversions. 30-60 min
/content-outline Planning new content with a data-driven blueprint. 45-90 min
/search-landscape Deep strategic analysis of SERP trends and competitor moves. 90-120 min

4. Common Mistakes to Avoid

Avoid these pitfalls to keep your workflows efficient and high-quality:

  • Vague Inputs: Avoid prompts like "audit this site." Use "audit https://example.com/page for the keyword 'best cloud software'."
  • Skipping QA Review: Never send an AI-generated deliverable to a client without a human review.
  • Missing Client Context: If the agent doesn't know the client's business model, it might suggest irrelevant optimizations.
  • Accepting First Drafts: The "one and done" approach misses out on the refinement that makes a deliverable truly great.

5. Pro Tips

Use /utils:help

Before starting a new workflow, run /utils:help to see the exact requirements and expected outputs for that command.

  • Stay Connected: Keep BigQuery and DataForSEO connected. The agents are significantly more powerful when they have access to real-time SERP data and Seer's internal ranking signals.
  • Save Successful Prompts: If you find a particular way of providing context that works well for a specific client, save it in a "cheat sheet" for future use.
  • Use Reasoning Commands: For complex problems, try /chain-of-thought to see how the agent is arriving at its conclusions.

Related Documentation: * Getting Started * Workflows * Troubleshooting